| SEO Advice for Small Business, Optimization Blog by SEOCopyKids

5 Essentials Steps for Optimizing Your Website - Basics of SEO by SEOCopyKids

Everyone has heard of SEO and most have an idea that it relates to search engine results but few know how to tackle it successfully. While it is not as difficult as it is made out to be, at least at the very basic level, it does require a certain degree of practice to master. When you create a website or want to optimize an existing website, there are many things that you can do to get better rankings and improve your chances of doing more business online. Here are 5 steps that you should follow to get best rankings for your website -

1. Choose Keyword Rich URL – While most of us would think that a shorter URL would be better for a webpage, the truth is that a longer URL with more keywords lets the users know what it is about and makes your website show up in appropriate search results. Research your keywords well and use them not just in the URL but in the text too, to enable easy optimization.

2. Write, Write and Write some more – Freshly updated content and loads of it make your website more popular. When the content engages your audience, it is the perfect scenario where visitors turn to buyers. Keep the writing current and make sure it is of the finest quality. Have a blog that is associated with your website.

3. Images that say a million words – It is rightfully said that a good image can convey more than words. Make sure your images are apt and the titles that you give to them are meaningful. Keep the resolution such that they load quickly, say 72 dpi.

4. Must link to Social Media – It is absolutely important to link your website to social media pages and for that you need to have all the appropriate plug-ins. Maintain your pages on social sites and keep them dynamic, the content varied and latest and the look-feel similar to that of your website for easy recognition.

5. Create links – It is very important to link to reputed websites as the quality of websites you link to reflect on your rankings. Also the number of good links you have also directly affect your ranks.

Bonus Tip – Format your website content to make it eye-catching. Bold, highlight, italicize, use different fonts and sizes and create a look that is very ‘you’, easily identifiable and unique. Follow these steps to optimize your website and get great results.

7 SEO New Year's Resolutions for Year 2014

A new year brings with it fresh hopes and is a new beginning. Make it a reason to renew your vows to do the best to improve your website’s rankings. Make a resolution to follow these seven SEO tips that will keep you on track and secure great rankings in SERPs -

1. Content – It has been and will always be the king of all that matters on the internet. Not just anything will do, it has to be relevant, in-depth and interesting. Readers can tell low quality content from good engaging stuff and so can Google’s search engines. Make sure whatever you put on your website adds some value to the reader to get them to come back for more.

2. Website Design – Gone are the days when template based websites were good enough. While some of them might work, it is the time of customisation and it is in your best interest that you get a website that has been specially designed keeping your products, services and clientele in mind.

3. Meta Tags – A very important part of SEO, Meta Tags have of late been said to be redundant but that is not true. They are still important – the Title Tag, Description and Keywords - matter. Don’t just stuff keywords in it for robots; rather make it something that people can relate to and would want to read.

4. Images – Realise how important images can be for proper SEO. Label your images with appropriate names and instead if Image 1 or jpeg 1, label it with some relevant phrase and keywords. Good images also make your pages look better and attract more attention from readers.

5. Social Media – It has become an integral part of SEO without which you cannot hope to have any visibility. Facebook, Twitter, Pinterest, Instagram and others are places where you can get immediate attention in the right circles. Make your content readily sharable and keep it current.

6. Authorship and Publisher Mark-up – Google+ has so much clout that it has to be treated as a separate category. Make sure your content has the advantage of both Authorship and Publisher mark-up, if relevant. Not only does this result in better click-through rate, but also raises ranking due to more traffic.

7. Say No to Shortcuts – It is easier said than done! When you have a website ready to be launched, you are tempted to accept the first offer for SEO that ensures quick results. Beware as this could get you penalised as all quick fixes rely on black-hat techniques and they are best to stay away from. Be patient, consistent and results will follow.

SEO Services for Small Businesses - Affordable and Best by SEOCopyKids

Small businesses are small only in size, not in aspirations. If you have a business that you wish to see expanding, a proper strategy for SEO is a must. But most start-ups cannot afford to have expensive packages and for them it is important to have someone who is experienced and affordable by their side. Without an adequate online identity, your business is lost in a sea of me-toos. An amazing website may be a first step but is not enough by itself. To succeed, you need ongoing activity to keep the interest going and find place in SERPs. To achieve any decent degree of rankings in search engine rankings, SEO is crucial.

If you want to broaden your prospects beyond the people who already know you and are likely to search for you by name, you need to be in the search results. SEOCopyKids can help you reach there with their competent services that are very reasonably priced. From getting local listing, putting you on maps, building links and attracting business through social media, we help you position yourself online. Without recommending the SEO that we undertake for international brands, we enable you to avail our services, only the ones that you really need, without upsetting your budget. A small business needs more than just an advertisement, with the growing usage of online maps and searches to choose services and products locally, it needs to have its physical address and contact numbers readily available to enhance business. We show you the way and make sure you among the top choices offered by search engines.

SEOCopyKids gives your business the edge online by not just using local listings but also optimizing social media profiles and creating unique content that will get back your visitors for more. While not everyone might think social media is important for local businesses, we feel it is the best way to link with locals and engage them on your pages with updates and content. Even Google+ local listings are a must as they keep you ahead in the race with a little effort maintaining your Google+ circles. Little steps go a long way and we show you the small steps that matter and take you in the right direction.

Google Authorship Image is not showing in SERP’s; Help!

Google’s head of Webspam, Matt Cutts, said in October 2013 that they intend to cut down on the number of Authorship images by 15% and since the first week of December, there has been a decline in the number of author images appearing in SERPs. Though it had been a planned move, it has left many wondering and clueless as to what they did wrong. There are no straight answers and informed guesses are being put to work to get the earlier success in establishing Authorship images in SERPs back with varying degrees of success. It was introduced to enhance the quality; of articles and authors appearing in SERPs. While certain authors have just lost their Authorship images but have been able to retain their bylines in SERPs, others have lost their bylines as well.

It is of utmost importance that websites and SEO providers take a good look into the Authorship Images being dropped since the December 2013 update. If you have been affected it is important, but even if you have not been dropped, you must give it more than enough thought to ensure you are not next. SEOCopyKids looks into your Authorship issues and makes adequate changes that will tip the scales in the favor of your Authorship image continuing to show in SERPs. The first and most important step regarding the same is to enhance the quality of the website to very, very high quality. Authorship penalties are being meted out not just when an author has low rankings on a page but when the website is not up to the mark.

Leave your worries regarding Authorship to experts like SEOCopyKids. We track all developments in this area and make sure our patrons receive the best services possible. All your efforts at maintaining websites and publishing articles would mean a little less if you fail to get or lose your Authorship images in rankings. Our first step in this context is to raise the quality of content and rankings of websites. Authors who write great articles for websites that rank well regularly and are well connected by links, have by and large been unaffected by loss of this nature. We understand that to make Google’s initiative to improve search results help you in a positive manner, you have to be the result that reflects in SERPs.

5 Important Social Media Tips for Small Businesses

If there is one thing that your online business can simply not do without, it is social media. It is worth it to put in due effort and give it optimum thought to ensure maximum mileage is gained out of these tools that are at your disposal. Choosing the right company to handle the social media policy of your small business is a make-or-break decision. SEOCopyKids provides premium social media optimization services that give your small business a head start in the big online universe. Here are a few tips that will prove invaluable for your social media campaign -

Develop a Plan of Action – Step back and analyse who the customers of your business are and where are they most likely to be? Narrow down the options from amongst Facebook, Twitter, Instagram, Pinterest and others. Focusing your attentions on the right platform gives you a head start and also conserves your resources while giving best results.

Have a Dedicated Team – Make sure that you have the best people on the team that works on your social media campaign. From the look and feel to the expression, everything has to be in tune with your company’s beliefs. It will help bring uniformity to the content that you share with your customers. Bringing in professionals is the best way to keep ahead of competition. SEOCopyKids offers innovative solutions for your social media campaign.

Involve varied Media – Instead of just posting content, sidestep user ennui by introducing a mix of media. Try a pictograph or a video to attract more attention. Even audio recording offer a break from the monotony of written content. More the variety of media on offer, more will be the number of people you can attract.

Focus and Localise – If you are a small business, it makes sense to focus your attention on the region of your operation. Go vernacular or cater to local tastes to widen your stronghold in the area. By gauging the mood of the local people, you will be able to provide better content that will keep them coming back.

Involve your users – It makes sense to involve the people you cater to in your social media pages by way of comments, competitions, freebies or other ways. Identify people who encourage people to take the desired action and reward them adequately. There is no better way to promote your brand than to have your customers be your brand ambassadors for the sake of their belief in your brand.

Best SEO Tips for Ecommerce Websites by SEOCopyKids

Ecommerce websites are the most sought after shopping destinations that have revolutionised the way people shop. The boom in online shopping portals has made it hard to establish yourself and survive the tough competition. To survive in the race to get the maximum visitors and turn them into customers, SEO is a very effective factor. SEOCopyKids has a lot of experience dealing with traffic and conversions for ecommerce websites. Here, a few of the best SEO tips for ecommerce websites are being shared to help you stay ahead –

• Easy Navigation – The best products at the most competitive prices will fail to entice the users if the website is not user friendly. Make sure that your ecommerce website offers the flexibility of options to narrow down choices according to price range, colour, size, style and whatever else may be applicable to the product.

• Quick to Load – A website that takes time to load is bound to fall prey to fickle attention spans. However good your digital effects or animation may be, your website might rank in the best designed sites but will surely fail to attract the customers it set out to lure. Make sure it loads promptly for various browsers like safari and chrome and mediums like mobile phones and tabs.

• Optimise for each page – Treat individual pages as landing pages and optimise for the products on that page using very specific keywords. If you try to generalise and optimise each page in the broader context of the website, you may get visitors but the conversion may remain poor.

• Check Repetition – The same product should not pop up for different searches. Sometimes it is unavoidable and then care should be taken to effect robot exclusions. The same product may be reachable through different URLs and is best avoided as it portrays a negative image of the website in front of the users.

• Dealing with out-of-stock or older products – Some of the products that the users reach may not be available any longer or may be from an older collection that has been discontinued. This is a blunder that can be effectively managed by being careful about inventory and categorising it accordingly.

• Product descriptions – The most arresting thing after the product is the product description as the user cannot feel the product up-close but will rely on how it is described to make the final decision.

• Meta Tags – They are still valid and should be given due attention. Making them relevant and appropriate will give the pages an edge. Make them descriptive, engaging and worthy of a click-through.

Top 7 SEO Copywriting Tips for Getting High Rankings by SEOCopyKids

Copywriting is any writing that is aimed to sell or persuade costumers, mostly for advertising and marketing. Writing copy for SEO is very different as it is specific to the online world where attention is lost in seconds and redirected at the click of a button. SEOCopyKids guides you regarding the top 7 ways to get high ranking through your copywriting.

1. Make the Audience the focus of your writing – Write keeping your audience in mind. You may be a great writer but writing paeans to your product will not get you anywhere. You need to judge what the audience wants to find out more about and deal with the topic in stages. Go through each heading in detail and keep the interest going by taking up relevant sub-heads, one at a time.

2. Be Simple and Clear – Give clear directions regarding the problem or issue that needs to be addressed, the possible solutions and the most appropriate course of action for each situation. Spell out the procedure clearly and in language that is free from jargon.

3. Content above Keywords – Keywords have been over-abused for a very long time. While they are necessary to judge the topic of your writing, it is more important to keep the emphasis on creation of original, interesting, interactive and utilitarian content. Keep the readers coming back for more by giving them value for the time that they spend.

4. Remember to give great headings and page titles – The only way people will find out if your content is good is when they click through to read it. The only way to ensure it is to have great sounding and relatable titles that will catch their attention and stop them from browsing further without stopping to read your content.

5. Don’t chase a Word Count – Don’t be after achieving a fixed word limit. You may be able to get your point across in a few lines or you may need to go on into a few thousand words. Let the word count be dictated by the topic and your knowledge regarding the same. If you have nothing to add to the information that already exists, don’t say it.

6. Call for action – We may not want our work to sound like an advertisement, but we need to remember that we are marketing a product and offering the benefits of products, rather than highlighting features, will be beneficial.

7. Connect to Social Media - The best content can be lost if it is not easily sharable and is not shared over the many social platforms that can transform you from just another name to a Brand that’s a household name.

Ushering in the Era of Content Marketing in 2014, the new way to SEO

As customers become wiser, they also become more efficient at filtering information they need on the net from advertising in the form of banners, pop-up ads, streamers or even paid suggestions. To be able to stay ahead in the game, it has become imperative that marketers look for a viable solution that sidesteps the issues of in-your-face marketing. This is where content marketing becomes all pervasive. The mettle of content has always been underlined and highlighted but it has become important like never before. It has to be very specific, interesting, of value to the reader and forceful enough to command desirable consumer action on the part of the reader. Going forward, content marketing will lead the way to online success.

The premise of content marketing is belief in your product and its qualities and being confident that a better informed customer base will more likely choose our product rather than shun it. It seeks to educate the customers about the product or service and guide them into making the best decision. A good content marketing campaign will help you increase profit as it affects the way people behave. Content prevails across media and is indispensible for all kinds of marketing. With the latest Google algorithms, SEO in its traditional sense is passe. More important than SEO is SEM that refers to a marketing campaign with a complete plan for content marketing. When hiring the services of an SEO firm, make sure to check their credentials regarding the quality and quantity of writers that they have, even if it means checking a few samples; it is worth the time spent.

SEOCopyKids offers unique solutions to all your content marketing needs and delivers them with precision so that it translates to more business. With our posse of articles, infographics, news items and other content we enable your business to make a difference in the online world. By taking care of creation of rational content, SEOCopyKids helps consumers become more aware of the attributes of a brand and its products and is able to relate to it better. An in-depth understanding of what sets apart good content from amazing, engaging content allows us to give you only the very best. Not just creation of blogs, articles and news features, but we focus on content that is in sync with the company’s mores and something its customers can relate to and enjoy. Without hard-selling your products, we make sure the interest of the audience is piqued and converts to sales. Understanding the psyche of the target audience and a grip on their behaviour pattern sets us above the run-of-the-mill content producers and helps us set your business apart.

An SEO Copywriting Guide by SEOCopyKids - 5 Tips for Higher Rankings

SEO Copywriting is an effective way to make your business visible online. It is different from other forms of writing in more ways than one. It is not just informative but optimized to make it easy for search engines to turn up your website in results when relevant searches are made. It is aimed to make visitors interested and keep them coming back for more.

SEOCopyKids is adept at handling content of all kinds for the web; content that has been well optimized for maximum hits. SEO copywriting is a fine art that is mastered over a period of time. There are a few basic principles that can guide you in creating wonderful content. SEOCopyKids gives you five indispensible tips to enhancing your SEO copywriting skills –

1. Longer, in-depth articles – It has been proven that the longer an article, the better its chances of ranking higher and getting more social media attention. But longer is not necessarily more engaging. To keep it entertaining and get appreciation from visitors, keep the information relevant, interesting, useful and detailed.

2. Conversational Style – It pays to talk to fellow humans than to sermonize. Optimize the text for robots and crawlers but create content keeping in mind the information that the searcher would be seeking while entering the keywords. Convey your message in a manner that is free from jargon and easy to understand.

3. Start at the Beginning; Titles – Keep your titles engaging and very apt. the reader should instantly get an idea of what the write-up is about. Rather than cheeky headings, go in for informative and interesting headings that will make the reader want to read the content.

4. Keep it Fresh – Keep on posting new content to rule out user ennui. When your content is in sync with the happenings around it, it is bound to create more interest. With the information highway providing every detail from happenings around the world, you cannot afford to shell out stale content.

5. Remember long-trail keywords – Optimizing for often used keywords is difficult with too much competition. Try to shift your focus to longer keywords that will get you more focused visitors. It narrows down the search to bring in users who are most likely to be interested in your content.

When you are with SEOCopyKids, you are in safe hands. All copywriting is in keeping with latest SEO guidelines and we make sure that your content is always original, interesting and provides value to the user. No unnecessary keyword stuffing, only very crisp and informative write-ups that will assure your audience of impeccable quality, always.

Importance of 404 Error Page - A Quick Tutorial by SEOCopyKids

404 Error is an error that a person encounters when the URL that they requested is not found. The page where they land is called the 404 Error Page. Many companies pay scant regard to the importance of a customized and optimized error page. It is an opportunity to turn a glitch into a wonderful experience that will keep the users browsing, instead of trying to find what they were looking for elsewhere on the internet. A simple 404 Error page’s disappointment can be turned around into a memorable and amusing experience by adding a touch of emotion or humor to it.

The importance of a 404 Error is great while considering the fact that when an error turns up, people are less likely to click on the website’s link the next time. By accepting that such errors will occur, you open yourself to the possibility to having a bit of fun even with the error messages that will make it seem less irritating or even entertaining to the users. Retain their attention using your imagination and provide them with a link to your website that they can use to return to your web address. Make a tongue-in-cheek error message or a straightforward statement that is in keeping with your websites purpose. Make the layout similar to that of your website so that it can be identified as being related.

SEOCopyKids is a single stop solution to your 404 Error woes, turning them around into an enjoyable error landing pages. A bit of fun and acknowledging your mistake go a long way in rectifying an error. It is important that your server configures your 404 Error status correctly. Don’t just go on correcting the apparent error pages but find out and establish all the searches that return such an error. This ensures that every single one of them is aptly handled. Not just to retain potential users but also to rule out the possibility of a Hacking attack, knowing all the requests returning 404 errors is important.

SEOCopyKids believes prevention is better than cure. So, we focus on fixing broken links and redirecting and replacing URLs that you have deleted or moved. We recognize that despite the best efforts, it is still possible that an error page crops up. In case of such an eventuality, we prepare you in the very best way by stating the reason, offering a search box and providing a link to the website’s home page.

Importance of Google Places - Reasons You Can’t Ignore

A lot of business is transacted with the customers looking up places on their smartphones. As the world grows beyond all boundaries, all the information available is being compacted to the palm of our hands. More than anyone, Google should know it best and it says that one out of every five queries in search engines is regarding a location. If you aim to attract customers to your business, you would be better off being on Google Places than not. Without costing anything and hardly taking anytime, this is one of the simplest and best ways to be visible on the internet. By being listed on Google Places, you get to feature in both the search listings and the Google Maps listings for the search query.

Anytime any of us needs to buy something or avail a service, we instinctively take out our gadgets and search online for those in our vicinity. This opens up a host of options and we click on the one that we find the most attractive, which in turn lets us get a good understanding of the business by way of location, reviews, timings, images and other information. Google Places has become our point of reference and it makes sense for every business to be listed on the same. Not just an effective marketing tool, it is also free. The ease of creation of an account makes it even more difficult to say no to it.

SEOCopyKids is a company that has immense experience in helping you with your online marketing needs, both paid and free. We highly recommend Google Places to any business seeking a local clientele. The first thing to do would be to claim the page as your own. For this you need to create a Google account and then verifying a PIN they send you by e-mail, text or snail mail. After verification, you can add a lot of details about your business including pictures and videos. For a free service, it gives you a lot of internet visibility and even better ranking in search results. They are the yellow pages of the online world and make your business easily identifiable on Google Maps as well.

There is a way to go about making the perfect Google Places account that will be beneficial for your business. Firstly, make sure the keywords you use are relevant and make it easier for perspective clients to search for you. Secondly, give a look and feel of the place to make a lasting impression by adding images and even, videos. Another thing that can help greatly is to enable reviews which create user interaction, giving you the benefits of a website, without investing in one. SEOCopyKids helps you complete your profile and gets you the maximum advantage from a service that has become indispensible.

How to Recover Successfully from Penguin 2.1 - A Simplified Analysis

Penguin is a dreaded Google Algorithm that aims to diminish links that are getting an unfair advantage to a site or page. Anything that goes against the Google Webmaster Guidelines is detected and penalized by Penguin. From paid or inferior links to PageRank by passing text ads and other taboo links, its fifth update, i.e. Penguin 2.1, tackles them all. Being a version of Penguin 2.0 that was deemed to be more potent than the Penguin 1.0, its effects are thought to be deeper. It delves into the inner pages in a more ruthless manner than the previous versions. Those sites that have had their traffic hit have been a worried lot.

It is important to analyze your web-traffic over a period of time and try to pin-point the problem that could have led to a drop in rankings (assuming they have dropped). To do this, there are a series of steps that you could follow –

1. Check Google Webmaster Tools’ notifications to make sure there aren’t any manual penalties.
2. Perform a thorough link analysis for both the inbound and outbound links of your site.
3. Identify bad links and unnecessary pages.
4. Access the quality of your content.

After having done this, you can start with the recovery of your rankings. For this, SEOCopyKids is just perfect. With a team of thorough professionals who are adept at handling the most difficult recoveries, we make your road back to being on top of the charts simple. Starting with removal of all bad links manually, we use the disavow tool as a last resort. For dealing with a manual penalty, we file for reconsideration after undoing the damaging issues. Alongside, we get right down to creating the most appealing content backed by strategy and offer impeccable quality. By encouraging reader participation by means of guest blogs, comments, shares and much more; we make amazing engaging content happen.

SEOCopyKids enables you to identify, remove and edit links with exact match anchor text that could be a reason for dropped rankings. Unnecessary pages on your website could be considered gray hat as many websites use it to increase internal linking. We help you streamline your website without losing its soul. Knowing the difference between links that help and harm your website can go a long way. Trustworthy links should be gathered and mass acquired ones abhorred. Links develop when you are genuine in your efforts to garner and retain an audience. Working towards recovery is easier when you are in expert hands and SEOCopyKids is the most dependable choice.

301 Redirects for Effective SEO, SEOCopyKids Tells You How

A redirect is just that - a redirection from one URL to another. Of the various kinds of redirects, 301 redirect refers to the one that suggests a permanent relocation. It can be very useful from SEO point of view. Not just users but search engines are also redirected to a page that is different from the one requested by them. Say, a website or online business has moved to a new URL; all the effort put into building the old site - the link juices, the rapport with visitors, the ranking - could just go down the drain. To retain the maximum ranking benefits of your previous website, a 301 redirect comes in handy. 301 is the HTTP status code for such redirects and limits the organic traffic you might lose by redirecting.

Deciding to use a 301 redirect is an important step towards maintaining your previous PageRank. Whether you are buying a new domain, trying to divert the traffic of another domain to your domain, merging two websites or deleting pages no longer relevant; it comes in handy to make sure the visitors can’t tell the difference. By using an incorrect redirect, you stand to lose business as you drop in rankings and traffic. A nicely executed redirect has least impact on your SEO authority and saves you not just a lot of effort but also time and money. The value of the previous website is transferred gradually to the new website depending on the relatedness of both, as search engines recognize the shift. It saves a lot of groundwork involved in building a new website by transferring the link juices and PageRank.

SEOCopyKids understands redirects like no one else. We help you secure your 301 redirect in a manner that your link building is retained. It is not a simple command that will just happen at the click of a button but also requires actions to avoid errors. We are also adept at handling new websites that want to make a great start by offering old sites with related keywords and good link juice for redirects. Whatever your requirements, SEOCopyKids offer the best solutions. We also provide adequate follow-up SEO that will give a boost to an already booming website. By availing our efficient 301 redirect SEO services, you do your web business a favor. Not only will you be retaining your visitors but also PageRank, both of which are important for conversions.

Launching a New Website? Avail Best SEO Services from SEOCopyKids

Launching a new website may mean you are launching a new business, creating an online identity for an existing one or refreshing it. It entails a lot of work on every front like management of human resources; figuring out and handling the economics of your business; production and sourcing of goods and providing services. With so much work that is set to amplify on the launch of a new website, making sure your website is well optimized in all respects is another additional task that involves full attention. It is unlikely and even non-recommended that you take up the onus of dealing with a completely new and unrelated field.

A reliable SEO service provider will give your website an impetus right from the start and is a very good investment. SEO makes sure that your business is searchable and reaches out to potential clients and nothing is more frustrating than waiting for orders or clients to pour in after a year or six months and then decide to hire a reputed SEO service provider. In fact, before you launch the website, you should hire a SEO provider to guide you regarding every aspect of your website from the name to the content and design. Right from the most important keywords to the most effective and user-friendly interface, having an experienced and well-versed SEO company by your side is very important.

SEOCopyKids is your perfect partner in the journey from conceptualizing a website to launching and maintaining it. We start with understanding your products and services and search for and narrow down the best keywords to optimize for. We also make sure that the phrases that we coin with these keywords are semantically oriented to gain maximum benefit. These keywords are added to our bank that will be drawn upon for tags, URLs and content. The focus is on making your website ready for users with short attention spans; every page within easy reach and quick to load. Also, we take care that those who land on a particular page have their queries answered to turn them into regulars. All our content is unique, engaging and well optimized that will have visitors return for more.

Having said all that, SEOCopyKids is swift in launching the website well within stipulated time and that too after testing it for performance. We bring consistency to your website with appropriate and effective design and content that makes it sharable. Easy sharing options are an asset in the online world and we help you achieve it. Every page of your website is an entity in its own right and with us, you can be sure of good search engine rankings for the same. In short, SEOCopyKids is your best one-stop-shop for all your SEO needs.

5 SEO Tips for Your Mobile Website

A big chunk of website usage and especially ecommerce comes from mobile smartphones. In such a scenario, it is prudent to make sure that you pay attention to the look, feel and working of your mobile website as well. A high-end luxury products website that looks kitschy will not be able to draw the right clientele; and the visitors that it draws may not be looking for such products.

There are five basic rules to follow to keep your mobile website topping the popularity charts –

1. Simplicity Pays - With desktop websites you can get a bit expressive and indulge your need to add design elements and descriptive text, but as a rule of thumb, refrain from going overboard for the mobile website – Keep it Simple. The need is to keep the barrage of information leashed and the design elements minimalistic. Stick to basic information that is absolutely necessary and trim the flab.

2. Ease of Use - Another thing that can benefit a mobile website is that it loads quickly and is easy to navigate. The buttons should have clear markings that are unambiguous. The language used should be such that it should add value to the website and not detract from the products.

3. Product and Brand Balance – It is imperative that the product takes centre stage but at the same time it should not turn generic. Incorporate your logo and brand name into the design so that it is important and becomes an integral part of the products.

4. Remember the Social Media is all pervasive – When you cut the unnecessary items, do not do away with the share and social media options as they are helpful in promoting your brand. In fact, make it easier to use social media components without leaving your website.

5. Redirect and Test – The visitors should automatically be sent to your mobile website when they surf on their mobiles and no better way to figure out if that is being done correctly than to test. Test repeatedly and test for every aspect to reduce chances of error and slow performance and nip them in the bud.

SEOCopyKids understands online business very well and in the field of e-commerce the services provided by us are nothing short of extraordinary. We are adept at making mobile websites that will hook your visitors and turn them to clients. The best of products can also lose their significance for online shoppers due to a poorly constructed website. We make sure that your website it aimed at the end user and matches his needs and aim to simplify, ease, make sharable and access time and again for performance. With our goals based in your interest, SEOCopyKids is your best bet.

Getting to Know Google’s Hummingbird Search Algorithm & Recognizing its Impact

With SEO service providers and web development companies getting used to updates by Google, a completely new algorithm released after 12 years is a big deal. Aimed to make search results more valid, more precise and prompt, this algorithm is understood to focus not on individual words entered into the search engine but on the semantic meaning of the sentences. It is also an important change introduced to account for the increasing number of voice based queries. The goal is to search for results based on meaning rather than keywords. This will create some ambiguity regarding the source of web traffic with little information regarding keyword statistics. This should enable smaller websites to benefit due to meaningful results that don’t rely on keywords originating based on queries. Another angle is the commercial context of how this will benefit Google in generating more targeted advertising.

For SEO service providers, this algorithm has a few important implications. They need to understand, more than ever before, that success now lies only on identifying and focusing on the niche audience that you need to address for your particular business. Simply refreshing content is not going to be enough, it needs to go viral, be shared and given time to develop a connection with its audience in a way that they recognize its importance. Those who have been into white hat SEO have not been impacted much and in future too those who concentrate on quality content that has audience engagement shall continue to flourish. The need is to shift the focus from being exclusively on keywords to being meaningful and delivering.

SEOCopyKids is a single window solution to all your queries about Hummingbird Algorithm. With our vast experience and amazing grip on the latest tweaks introduced by Google, your website’s optimization will always be in safe hands. Those of you, who are looking for a long term partner to be by your side and ensure success, choose SEOCopyKids. Our content focuses on being interesting, sharable and linkable making it perfect for your blogs and websites. As a testament to our competence, our work has always got due results that benefit our clients.

Google’s Hummingbird Algorithm has not affected our performance and we are dedicated to making sure our services are impeccable even in future. Our success lies in understanding the basic mantra of Google searches – providing relevant answers to search queries and all algorithms and updates centre on making these answers more relevant. By creating content that is unique to the niche in which your business operates and making it likeable and engrossing, we assure you will survive many more Algorithm updates like Hummingbird, unscathed.

Using Meta Tags for Maximum Effectiveness

Meta tags contain the information that the users look for on a search engine. To use them to your website’s benefit requires knowledge and understanding of its workings. While it is possible for you to learn a few basics, it is best to leave the higher level work to the professionals. While it is widely believed that SEO involves little more than keyword insertions, in terms of Meta tags it could not be farther for the truth. Overusing keywords will only have a negative effect. Also, a premium SEO agency will give you a different and effectual Meta Tag optimization for each page.

SEOCopyKids.com ensures that you get the best Meta Tags for your Web Pages at the most affordable prices. Our highly result oriented Meta Tags will get your web pages due attention. The Title Meta Tag is the most important and is a clear and crisp outline of your web page. It is displayed in search results, making it important from both SEO and also user’s point of view. We don’t stuff it with keywords; we make sure it is interesting and has the relevant keywords too. Following this you need to have a good Description Meta Tag. More descriptive than the Title Tag, it is more important as a description of your site that users get to analyze before clicking on the link than from SEO point of view. Repeating keywords is not required in Meta Tags but placing them at strategic places in text, towards the beginning of the sentence, is definitely a good move. The focus should be on appropriate Meta Tags and not on filling up all space with keywords. Also important is the keyword Meta Tag, Robots Meta Tag and others that you should leave to the experts to tackle.

We at SEOCopyKids are very particular about – not stuffing keywords into Meta Tags, placing them at the correct place for maximum impact and using only original and most effective Tags. We understand the importance of brevity and know how to use words to your best advantage as not every word you write in Meta Tags can be indexed due to database constraints. By creating Unique Meta Tags for each page, we make sure that the relevance of each page increases, raising their chances of figuring in search results. We can be your websites’ savior and provide you effective Meta Tag strategy at surprising prices.

Serious about SEO? Don’t Overlook Structured Data

SEO deals with putting things in an order that is easily understood by humans as well as the search engine robots and crawlers. It aims to throw up the best results according to context and content. It may be difficult for search engines to go through every word and in the process appropriate information may get skipped. While most SEO providers look at keywords and metadata very seriously, they tend to sideline structured data, forgetting it is an indispensible part of SEO. Every kind of website and webpage benefits from the same. It is the extra and apt information that can be added to the HTML makrup of the website that appears as the rich snippets in SERPs. Structured data can be in the form of Microdata, Microformats and RDFa.

Structured data helps SEO by providing a better user experience by offering more relevant sites in results. To make your site more visible in SERPs, make sure that your data is informative and appropriate. Google’s Markup Helper is a great tool for the same. You can select the tags that you want to select to better describe your website in results and make an impact on the users. This is the language that is amply clear to search engines and enables them to understand your website and place it better in results. But its biggest drawback is the limited information that you can tag.

SEOCopyKids.com is your one stop shop for all your structured data needs. From ratings, author pictures and location to other information, all information can be associated with your websites’ results reaping wondrous rewards for you. The benefits range from increased search engine visibility to increased conversion rates. Our team of well versed experts will take care of the perfect schema for structured data for your website. By making the contents of websites easily understood by users and search engines, you are better in search rankings.

When you search for any keywords in a search engine, the number of links with rich snippets next to them is enough to explain their preference by search engines. Though difficult for the layman, at SEOCopyKids, it is something that we are proficient at. With our HTML experience, we can provide you with varied kinds of rich snippets to suit your websites’ needs. Before launching any changes, we use schema testing tools to ensure that the changes we have made are apt. give your website the advantage of structured data with SEOCopyKids.Com.

5 Easy tips to make your Website Social Media Friendly

Being visible on the social media platform has becoming increasingly important in the last few years. While initially the focus used to be solely on search engine optimization using keywords and other techniques, social media has evolved to become a very important part of it. The online world now relies on interaction as supported by blogging and social media. To achieve your business goals it is important that you get in touch with your customers directly and personally and there is no better way to do it than the social media. Here are a few tips that will help make your website social media friendly -

Content that engages – You may be a writer of great repute but writing for social media is different from other kinds of writing. It needs to engross the reader and arrest his attention immediately. He may be browsing on his smart-phone and if the content doesn’t catch his fancy right away in the first line itself or the title; he is unlikely to read it when he sees a link on his social media pages.

Be Precise – Know what gets your customers to your site and build pages to highlight and provide for that need. If they are looking for information regarding personalized stationary, give them options for the same and do so in a manner that tells them why you and no one else.

Easy Sharing – Make sure that your content can be shared over a range of platforms and is easy to share. Put the buttons to share at a place where they are easily accessible and also minimize the steps that sharing involves.

Mobile friendly – A lot of social media is accessed over smart phones and it makes sense to be very sure about the compatibility of your website with different browsers. Android, Windows Os, iPhone OS and more should be tested for before launch to avoid problems later.

Interaction is Key – You have built a great website and have social media pages and groups in place; now what? You need to make sure that the pages don’t just exist; they are there for a purpose, interact with your customers to ensure satisfaction. Answer queries, post updates and make it interesting.

Use images – It is simply a very effective tactic to make an impact. Try to use original pictures and ones that are attractive and command a click. Even pictures make a great upload with just a title as it is rightly said that a good, meaningful picture can say a million words. Remember, you main content may not be available on social media websites as it is just a medium to attract visitors to your main website.

Has your Website been affected by Google Algorithm Updates - 21 August & 4 September ’13?

‘What is the constant need to update the algorithm?’ you ask. Like any other company, Google needs to rake in profits. It does so by using Adwords; its paid keywords that enable you to improve your rankings. When it sticks to a particular algorithm for too long, people understand how to get better ranking without using the Adwords, prompting Google to change it. Also, it does so to enable people to get hold of the most relevant results. So, if your content is original, engaging, relevant and popular, and you website holds value for its users, you don’t have to worry too much.

On August 21 and September 4, 2013, a surge was noticed in the changes to the traffic to various websites. Many websites reported a drop of as much as 80% in their traffic. Is your site also affected? If your ratings have suddenly plummeted around these dates, then yes. Here’s a list of things that could have affected the ratings and ways to control the damage.

• Repeated content penalization – For sites that carry classified ads, shopping portals and similar websites, the content tends to be more or less the same with minor changes in the keywords. This may raise a red flag and cause your ratings to tumble owing to content duplicity.

• Stale Content Penalization – Many a times it has been seen that a website that has seen good ratings over a period of time fails to maintain the ranking owing to lack of freshness of content. Updated content has the advantage of being preferred by Google with newer content getting more importance even within the same website.

• Trusted Names & Brands – Generally established brands and names get more traffic and keep people coming back for content, products and services and thus, continue to rank well.

• New Sites wait to make a mark – New sites are not getting as much importance as the established sites as they need to prove their mettle in a competitive scenario. Meanwhile, keep adding fresh content that is of value to the visitors to ensure better rankings in time.

• Changed Keyword Preference – Many website administrators have noticed that keywords that were working well earlier have tanked but others that were not figuring in the top charts are doing much better. Try to tweak your keywords and see if that makes a difference.

• Page Quality Emphasized – Google has stressed the importance of high quality content from trusted sources time and again. If your page is well created and backed with interesting, original and regularly updated content, you shouldn’t have to worry about updates.

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