On Page Search Engine Optimization Strategies

Search Engine Optimization strategies include on-page and off-page SEO; the difference being that on-page SEO uses only the elements of the site without any external elements and off-page SEO includes elements that relate to SEO beyond your site. On-page SEO services can also help you achieve desirable results. Choosing the right SEO company for your requirements is as important as the expectations that you have from them. There are many ways to optimize your webpage; a few pointers are given below –

• Research and test various keywords before selecting them for inclusion in the content.

• Focus on keyword density but do not over-use the keywords as the search engines can tell if you are trying too hard to please them.

• Keywords are important, but don’t forget good, original content can make or break a website. Focus on giving the user value for having visited your site by providing amazing and fresh content.

• Try to have a URL that is closely related to your keyword or better still, have the most important keywords in it.

• Meta descriptions are often sidelined but they are very important for the search engines to recognise the topic and content of your website.

• The internal links should be optimised for efficient navigation within the website by using the services of a reputed SEO company.

• Pay attention to ALT tags and H1 tags.

• Structure the sitemap to be extremely user friendly and good in terms of XML.

• Quick loading websites are preferred by users as not every place and person has high speed connections and if you website loads slowly, they will run out of time and patience.

• Make sure your site is easy to use, easy to read and distraction free.

• Provide a little something extra like blogs and engaging articles on your website that will add to its appeal.

• Web robots find information about your site though robot.txt files and it is sensible to make them appropriate.

• If you need to change your URL or merge two websites for some reason, use the server-side 301 redirect. This will be helpful in retaining 90-99% link juice of the previous site/sites.

Use SEO services from a provider that will give due thought to important search engine optimization strategies and make sure you do not lag behind because of bad on-page SEO.

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Top 5 Factors for On-Page SEO Optimization

Without adequate visibility online your business cannot prosper; To help make it visible it should have great search engine ranking. To achieve that you need to have a team dedicated to SEO services that will ensure that your website is appropriated regularly. SEO on-page is a very important part of this process and calls for SEO content optimization and optimum keyword analysis.

 Five indispensible factors that influence on-page SEO are discussed below -

• Appropriate Keyword Analysis – Emphasis must be given to the process of researching and selecting keywords that will form a part of the content on your website and they must be thouroughly tested for their effectiveness. Make a list of such keywords and then research for synonyms of the same as repetitive words harm the quality of content.

• SEO Content Optimization – For online success, content must be given due importance and treated as the most important factor. It should have adequate keyword density and should not exceed this limit as this will result in keyword stuffing which is undesirable for good SEO on-page. Avoid substandard and duplicate content like the plague and work on developing unique and meaningful content.

• Keyword placement – Where the keywords are inserted is as important as the density of the keywords. SEO services help you in determining the best placement for these. In general, the title should include the keywords and they should also be placed at the beginning of paragraphs and in sub-titles.

• Meta Description Tag – How a webpage is indexed by search engines is contained in a meta-tag and its description. Using these tags, you can provide additional information to the search engines about your pages. Although it may not really improve the rankings, it gives a brief description of the page in the search results and could help in getting more clicks.

• URL – The URL of your page is something you create just once and when you put in a major keyword into the URL, you give its visibility an instant boost. For example a URL that says the word ‘watches’ in it has a higher chance of turning up in searches related to watches than the one that says an unrelated company name only. If a service or product keyword is made up of a few words then you should add dashes between them to separate them and allow for readability.

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What is a URL? How to Optimize a URL for Better SEO?

What is URL?

A URL (Uniform Resource Locater) is technically a type of Uniform Resource Identifier (URI) that specifies the location of a webpage. In simple words, a URL may be defined as a "wepage address" or "website address".

Example of a URL: http://www.Google.com and http://www.google.com/adwords

Types of URL

A URL may be divided in to two types and can be understood by the following examples:

1) Static URL: An example of a static URL is www.example.com/this-is-my-website-first-page. Static URL will contain only keywords and will not include any special characters.  Websites which are made only in simple HTML are the best example of a static URL. Static URLs are good for an SEO point of view.

2) Dynamic URL: An example of a Dynamic URL is www.example .com/product?id=105. Dynamic URLs will always contain special characters like?=/ etc. Websites made in PHP may be an example of  dynamic URLs. Dynamic URLs are not good for an SEO point of view.

Tips for Optimization of URL

URL optimization is one of the important factors for SEO on page activity. Even Google and other search engines are always recommending to try to make static URLs for your webpages. If you do not know how to do URL optimization for your website then the example below will be beneficial for you.

If you are designing a new website and naming your folder, then take time to name your URLs. Try to include the actual name of the product or category name in the URLs or you can use your important or related keywords in the URLs.

For example, if we have a page on the topic of ‘Mangoes are Sweet’ and it is under the ‘Fruit’ category then we can assign URL as

www.example.com/fruits/mangoes-are-sweet (Static URL).

We recommend to use a hyphen (-) in between the keywords and ignore underscore (_)

Ignore these types of URL www.example.com /product?id=567 (Dynamic URL)
www.example.com/products /567.html (Dynamic URL)

So, by assigning static URL, Google and other search engines can easily crawl your website. Simply put, we can say try to make static URL’s for your website instead of making dynamic URL’s.

The main purpose of URL optimization is that these are more searchable; Google robots can easily find your website.

If you are not technically strong and want to optimize your web pages URLs then SEOCopyKids.com will be always best option for you for making your website search engine friendly.

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