When Google Panda was introduced as a change to Google’s search results ranking algorithm in 2011, it caused a lot of websites’ ranking to fall overnight, while others fared much better. It was Google’s attempt to focus on better quality content for users by improving its ranking and penalising others with duplicate or substandard content. While the algorithm is not human and just a refined form of artificial intelligence (AI), it works by mimicking a typical user browsing the internet. Websites affected by it need to give content optimization and SEO services a serious thought.
By following a few pointers, you should be able to recover from Google Panda
• Content, Content, Content – Its importance cannot be stressed enough; if there is something that is all pervasive, it is content. Ensuring that you give the user good quality content that can be of some use to them, paves the way for better rankings. Content optimization is a must.
• SEO like a pro – However well written the content of your website or blog may be, if it does not feature keywords it will fail to show up in related searches. Pick the right keywords and use them wisely, without overusing them. Hire a professional for SEO services if you have to.
• Trustworthy Links – Link to those sites which are relevant to your content and avoid buying backlinks just for increasing the number of links. By being genuine in your approach and researching your backlinks thoroughly, you stand a better chance of higher rankings.
• Social Media Optimization – The impact of social media cannot be undermined. It is one of the easiest and quickest ways to be noticed online. Social media also helps in improving ranking by adding links of all those people who share it with others. Google+, Facebook, LinkedIn, Pinterest, Youtube and others help make your brand visible to a larger audience.
• Unclutter your website – Deindex all useless pages on your website and fix all broken links or remove them for better results. Any content or articles that are short in length and do not significantly contribute anything should also be rectified or removed.
Google Panda recovery is not as daunting as it seems if you take the right measures to right all the wrongs on your website.
By following a few pointers, you should be able to recover from Google Panda
• Content, Content, Content – Its importance cannot be stressed enough; if there is something that is all pervasive, it is content. Ensuring that you give the user good quality content that can be of some use to them, paves the way for better rankings. Content optimization is a must.
• SEO like a pro – However well written the content of your website or blog may be, if it does not feature keywords it will fail to show up in related searches. Pick the right keywords and use them wisely, without overusing them. Hire a professional for SEO services if you have to.
• Trustworthy Links – Link to those sites which are relevant to your content and avoid buying backlinks just for increasing the number of links. By being genuine in your approach and researching your backlinks thoroughly, you stand a better chance of higher rankings.
• Social Media Optimization – The impact of social media cannot be undermined. It is one of the easiest and quickest ways to be noticed online. Social media also helps in improving ranking by adding links of all those people who share it with others. Google+, Facebook, LinkedIn, Pinterest, Youtube and others help make your brand visible to a larger audience.
• Unclutter your website – Deindex all useless pages on your website and fix all broken links or remove them for better results. Any content or articles that are short in length and do not significantly contribute anything should also be rectified or removed.
Google Panda recovery is not as daunting as it seems if you take the right measures to right all the wrongs on your website.
