Google PageRank for Improved SEO Rankings

The importance of Google as a search engine cannot be ignored as it is definitely the most popular. To keep its popularity intact, the most important thing for them has been to be able to share the most meaningful search results with users. To see whether your site makes the cut and is ranked among the best sites, you can use Google PageRank, a toolbar that enables you to assess your web page’s rank and subsequently work on improving your SEO rankings. Google PR is an indispensible tool for improving your PR using varied SEO on-page techniques. It doesn’t just rely on the number of inbound links to a page to rank the document but weighs the rank with regards to the ranks of the pages that link to the document.

On a scale of 0 to 10, the rank of your web page is determined by PageRank, with 0 being the least important and 10 being the most important in terms of PR. By having more inbound links you are not guaranteed a better rank as these links can be purchased and potentially be of poor quality. Their low ranks will have a detrimental effect on your site’s Google PR as well and your SEO rankings will also fall. There are many tools available on line which will help you in determining the PageRank of the links that link to your site.

To make sure that you get inbound links that add ample value to your webpage, put content on your website that will attract attention and be of use to prospective visitors. Encourage your users to leave comments as this is one of the best techniques to ensure increased traffic and hence, higher rankings. Use services of an SEO professional who will provide SEO on page services that will improve your PageRank.

Ensure that your content is high quality and refrain from copy-paste exercises and submit your site to reputed article directories and web directories for better ranking backlinks. Another thing that can work in your website’s favour is continual updating of content. The fresher the content, the better will be the rank. Social Bookmarking, participating in forums and actively blogging, help in increasing the PageRank. Stick to using white hat techniques only and play safe and not be blacklisted or removed from searches altogether. Stress on using apt keywords that are most likely to be searched. Google reassesses the PageRank every three months so you can improve upon your content and give it a try every few months.

Read more »

Free Google Adwords Keyword Tool to define best SEO Keywords

How do you add value and visibility to your website? We all know quality content is key but at the same time and to ensure better ranking in search engine results, we need to include certain SEO keywords which will instantly boost the value of the webpage. SEO on-page services should take into account that adequate keyword analysis is an indispensible activity without which SEO services are like a rudderless ship. Add weight to your SEO on-page and give them the edge by using the free Adwords keywords tool from Google.

Your target audience will decide what are the most popular keywords. While doing SEO on-page, we may feel that the SEO keywords that we think of are the most frequently used but that may not be the case. Adwords guides you and is an invaluable tool for researching keywords and keyword analysis, suggesting the most suited keywords for your website. SEO on-page services should start the search using broader terms and narrow down gradually. SEO services should be selective about choosing the keywords suggested because they, if not filtered, can included greatly unrelated terms and phrases.

Apart from the chief SEO keywords that you are considering using, take into account the synonyms that people could use to search for your website. You can also enter your site’s URL into the Adwords tool and let it show you the keywords that are most likely to draw visitors to your site. Don’t just follow the results without thinking as it is after all just a computerised tool and is no replacement for human judgement. Analyse the keywords and think over their relevance to your web pages and then incorporate them into the content for best results.

All the keywords are weighed on the basis of three parameters, namely - Competition, Global Monthly Searches and Local Monthly Searches. The higher the ranking of a keyword in Competition, the harder it is to optimise for it as there are going to be many more vying for the top slot on the basis of these words. To make your searches more meaningful locally, target the most popular keywords in the Local Monthly Searches rather than the Global Monthly Searches. You don’t have to go just for the top ranking keywords as they mean more competition. By keeping in mind these pointers, you can be much more successful at choosing the right keywords using the free Google Adwords keywords tool.

Read more »

SEO Copywriting for Promoting Small Businesses Online

SEO is an indispensible part of the online world. The visibility of your website is the only thing that can get you business and to ensure that attention you have to make sure that you get search engine rankings that put your business as high up in the results as possible. What is the best way to get that done? Hiring SEO services for small businesses is the first step in ensuring that success. Copywriting forms the most important part of optimizing a website for best results. If you want to forgo SEO copywriting services, a few points to keep in mind for best results–

  
• Keyword selection – Research a lot regarding the most suitable keywords, test them and use them. The keywords that you use are going to define the searches in which your website will gain visibility and you want to ensure that you get the right audience and not just the maximum audience.

• Keyword Optimization and Density – While it is desirable to use the keyword and its synonyms throughout the write-up, it should be done within a limit as excessive usage can backfire and your ratings may fall. Keyword stuffing also makes the text less interesting and hence, less popular. Use keywords in the title, beginning of paragraphs and sub-titles for maximum impact.

• Interest and Readability – Even the sites that do not follow any rules of SEO consciously but put up amazing content that holds the attention of the readers stands to gain a lot. If the content is unique, innovative and adds value to the user in some way, half the battle is won.

• Ensure adequate Length – An article that is barely 100 or two hundred words long, barely qualifies as an article and would not be able to say anything much. So for maximum benefit, it should atleast be 250-300 words and the longer and more informative it is, the higher will be the rankings.

• Go Bold – It is preferable to put the keywords in bold and italics as they attract more attention then and it is easier for the reader to tell what the content of the page is about in a glance. But even in this, be careful to highlight just a word or two per page and not go over-board.

By using SEO services for small businesses and SEO copywriting services, you give an edge to your business and do not have to spend time on the nitty-gritty of copy writing and can leave it to the experts.

Read more »

Top 5 Factors for On-Page SEO Optimization

Without adequate visibility online your business cannot prosper; To help make it visible it should have great search engine ranking. To achieve that you need to have a team dedicated to SEO services that will ensure that your website is appropriated regularly. SEO on-page is a very important part of this process and calls for SEO content optimization and optimum keyword analysis.

 Five indispensible factors that influence on-page SEO are discussed below -

• Appropriate Keyword Analysis – Emphasis must be given to the process of researching and selecting keywords that will form a part of the content on your website and they must be thouroughly tested for their effectiveness. Make a list of such keywords and then research for synonyms of the same as repetitive words harm the quality of content.

• SEO Content Optimization – For online success, content must be given due importance and treated as the most important factor. It should have adequate keyword density and should not exceed this limit as this will result in keyword stuffing which is undesirable for good SEO on-page. Avoid substandard and duplicate content like the plague and work on developing unique and meaningful content.

• Keyword placement – Where the keywords are inserted is as important as the density of the keywords. SEO services help you in determining the best placement for these. In general, the title should include the keywords and they should also be placed at the beginning of paragraphs and in sub-titles.

• Meta Description Tag – How a webpage is indexed by search engines is contained in a meta-tag and its description. Using these tags, you can provide additional information to the search engines about your pages. Although it may not really improve the rankings, it gives a brief description of the page in the search results and could help in getting more clicks.

• URL – The URL of your page is something you create just once and when you put in a major keyword into the URL, you give its visibility an instant boost. For example a URL that says the word ‘watches’ in it has a higher chance of turning up in searches related to watches than the one that says an unrelated company name only. If a service or product keyword is made up of a few words then you should add dashes between them to separate them and allow for readability.

Read more »