5 Essentials Steps for Optimizing Your Website - Basics of SEO by SEOCopyKids

Everyone has heard of SEO and most have an idea that it relates to search engine results but few know how to tackle it successfully. While it is not as difficult as it is made out to be, at least at the very basic level, it does require a certain degree of practice to master. When you create a website or want to optimize an existing website, there are many things that you can do to get better rankings and improve your chances of doing more business online. Here are 5 steps that you should follow to get best rankings for your website -

1. Choose Keyword Rich URL – While most of us would think that a shorter URL would be better for a webpage, the truth is that a longer URL with more keywords lets the users know what it is about and makes your website show up in appropriate search results. Research your keywords well and use them not just in the URL but in the text too, to enable easy optimization.

2. Write, Write and Write some more – Freshly updated content and loads of it make your website more popular. When the content engages your audience, it is the perfect scenario where visitors turn to buyers. Keep the writing current and make sure it is of the finest quality. Have a blog that is associated with your website.

3. Images that say a million words – It is rightfully said that a good image can convey more than words. Make sure your images are apt and the titles that you give to them are meaningful. Keep the resolution such that they load quickly, say 72 dpi.

4. Must link to Social Media – It is absolutely important to link your website to social media pages and for that you need to have all the appropriate plug-ins. Maintain your pages on social sites and keep them dynamic, the content varied and latest and the look-feel similar to that of your website for easy recognition.

5. Create links – It is very important to link to reputed websites as the quality of websites you link to reflect on your rankings. Also the number of good links you have also directly affect your ranks.

Bonus Tip – Format your website content to make it eye-catching. Bold, highlight, italicize, use different fonts and sizes and create a look that is very ‘you’, easily identifiable and unique. Follow these steps to optimize your website and get great results.

7 SEO New Year's Resolutions for Year 2014

A new year brings with it fresh hopes and is a new beginning. Make it a reason to renew your vows to do the best to improve your website’s rankings. Make a resolution to follow these seven SEO tips that will keep you on track and secure great rankings in SERPs -

1. Content – It has been and will always be the king of all that matters on the internet. Not just anything will do, it has to be relevant, in-depth and interesting. Readers can tell low quality content from good engaging stuff and so can Google’s search engines. Make sure whatever you put on your website adds some value to the reader to get them to come back for more.

2. Website Design – Gone are the days when template based websites were good enough. While some of them might work, it is the time of customisation and it is in your best interest that you get a website that has been specially designed keeping your products, services and clientele in mind.

3. Meta Tags – A very important part of SEO, Meta Tags have of late been said to be redundant but that is not true. They are still important – the Title Tag, Description and Keywords - matter. Don’t just stuff keywords in it for robots; rather make it something that people can relate to and would want to read.

4. Images – Realise how important images can be for proper SEO. Label your images with appropriate names and instead if Image 1 or jpeg 1, label it with some relevant phrase and keywords. Good images also make your pages look better and attract more attention from readers.

5. Social Media – It has become an integral part of SEO without which you cannot hope to have any visibility. Facebook, Twitter, Pinterest, Instagram and others are places where you can get immediate attention in the right circles. Make your content readily sharable and keep it current.

6. Authorship and Publisher Mark-up – Google+ has so much clout that it has to be treated as a separate category. Make sure your content has the advantage of both Authorship and Publisher mark-up, if relevant. Not only does this result in better click-through rate, but also raises ranking due to more traffic.

7. Say No to Shortcuts – It is easier said than done! When you have a website ready to be launched, you are tempted to accept the first offer for SEO that ensures quick results. Beware as this could get you penalised as all quick fixes rely on black-hat techniques and they are best to stay away from. Be patient, consistent and results will follow.

SEO Services for Small Businesses - Affordable and Best by SEOCopyKids

Small businesses are small only in size, not in aspirations. If you have a business that you wish to see expanding, a proper strategy for SEO is a must. But most start-ups cannot afford to have expensive packages and for them it is important to have someone who is experienced and affordable by their side. Without an adequate online identity, your business is lost in a sea of me-toos. An amazing website may be a first step but is not enough by itself. To succeed, you need ongoing activity to keep the interest going and find place in SERPs. To achieve any decent degree of rankings in search engine rankings, SEO is crucial.

If you want to broaden your prospects beyond the people who already know you and are likely to search for you by name, you need to be in the search results. SEOCopyKids can help you reach there with their competent services that are very reasonably priced. From getting local listing, putting you on maps, building links and attracting business through social media, we help you position yourself online. Without recommending the SEO that we undertake for international brands, we enable you to avail our services, only the ones that you really need, without upsetting your budget. A small business needs more than just an advertisement, with the growing usage of online maps and searches to choose services and products locally, it needs to have its physical address and contact numbers readily available to enhance business. We show you the way and make sure you among the top choices offered by search engines.

SEOCopyKids gives your business the edge online by not just using local listings but also optimizing social media profiles and creating unique content that will get back your visitors for more. While not everyone might think social media is important for local businesses, we feel it is the best way to link with locals and engage them on your pages with updates and content. Even Google+ local listings are a must as they keep you ahead in the race with a little effort maintaining your Google+ circles. Little steps go a long way and we show you the small steps that matter and take you in the right direction.

Google Authorship Image is not showing in SERP’s; Help!

Google’s head of Webspam, Matt Cutts, said in October 2013 that they intend to cut down on the number of Authorship images by 15% and since the first week of December, there has been a decline in the number of author images appearing in SERPs. Though it had been a planned move, it has left many wondering and clueless as to what they did wrong. There are no straight answers and informed guesses are being put to work to get the earlier success in establishing Authorship images in SERPs back with varying degrees of success. It was introduced to enhance the quality; of articles and authors appearing in SERPs. While certain authors have just lost their Authorship images but have been able to retain their bylines in SERPs, others have lost their bylines as well.

It is of utmost importance that websites and SEO providers take a good look into the Authorship Images being dropped since the December 2013 update. If you have been affected it is important, but even if you have not been dropped, you must give it more than enough thought to ensure you are not next. SEOCopyKids looks into your Authorship issues and makes adequate changes that will tip the scales in the favor of your Authorship image continuing to show in SERPs. The first and most important step regarding the same is to enhance the quality of the website to very, very high quality. Authorship penalties are being meted out not just when an author has low rankings on a page but when the website is not up to the mark.

Leave your worries regarding Authorship to experts like SEOCopyKids. We track all developments in this area and make sure our patrons receive the best services possible. All your efforts at maintaining websites and publishing articles would mean a little less if you fail to get or lose your Authorship images in rankings. Our first step in this context is to raise the quality of content and rankings of websites. Authors who write great articles for websites that rank well regularly and are well connected by links, have by and large been unaffected by loss of this nature. We understand that to make Google’s initiative to improve search results help you in a positive manner, you have to be the result that reflects in SERPs.