Showing posts with label Google's Latest. Show all posts
Showing posts with label Google's Latest. Show all posts

Manual Webspam Actions View in Webmaster Tools for Small Business SEO

SEO revolves around optimizing the results that a site gets in an internet search. The efforts involved in result optimization are all futile if there are sudden and surprising drops in rankings. Till now, Google has never been very forthcoming about why a site has been penalized. But with the introduction of Manual Webspam Actions in Webmaster Tools, all this is set to change. Verified website owners can just log in and check whether their website has been manually penalized. Of the two ways that Google penalizes websites – manual and algorithm actions – manual penalizations have always been suspected by users and they would be left wondering what drew the penalization and would be in a quandary as to how to fix the ranking again.


With the introduction of Manual Webspam Actions tool, any website owner who is a verified site owner can check if they have attracted a manual penalty and the reason for the same. This makes a lot of sense for the people who are involved in the SEO of such a site. They can find out the portions of the site that have been penalized and also, the reason for the same. These reasons can range from spam content, hidden text, unnatural links to or from your site, hacked website or others and the update also provides solutions for the same. In Google Webmaster’s Help section you can learn about various actions that you can take to resolve the problem. This has a direct impact on the direction and techniques of SEO being used. The focus improves with the knowledge, resulting in the ability to better tune the results.


SEOCopyKids.com is your best choice for understanding the problems pointed to in the Manual Webspam Actions Tool and working swiftly towards resolution of the problem with direct, concentrated steps. Though less than 2% sites are affected by manual penalization, we will leave no stone unturned to make sure your site is not one of them. We understand Google’s vision of removing content that is spam or that is low quality and gives low utility to users. We are in continuous search for spam in user generated content as well as the website to keep you off the radar of Google penalties. In case a problem does arise, we promptly fix the issue and submit a request for re-inlusion. With the newly improved transparency, we shall be able to serve your SEO requirements for small businesses better.

Google’s In-depth Articles in Search Results & Small Business SEO

Google finally has something for readers who are looking for detailed information regarding topics – the In-depth Articles, and they have started featuring in search results. This will feature as a separate section for comprehensive articles. It is aimed at the reader who is in search of something more than a quick search. Covering about 10% of people who search for detailed information on the internet, this is slated to be the next big thing in SEO after the Panda Algorithm. It will enable Google to search and present results according to relevant authors and their content.


By allowing everyone a chance to put their best foot forward, Google has ensured that a good, detailed write-up is easily accessible to people who are interested. This opens up another avenue to showcase your content apart from the regular web search. Though not all your content has to get lengthy and you can start with one such post a month to get the traffic going. But make sure that the post is the very best, optimized for inclusion in In-depth Article Search and appropriate to the audience. Claiming Authorship for your data has become all important as that is a criteria for sorting and displaying results as relevant. By creating content that engages the readers you can get Google to give your small business the attention it deserves.


SEOCopyKids.com gives you the advantage of being with the best brains in the SEO industry and raking up their understanding to build your online businesses. With us you are assured the finest attention from Google’s In-depth Article Search category as we provide you with schema article markup that is optimized content aimed to make searching for and indexing your data easy. Your content gets Authorship markup too, making it more specifically targeted at users. SEOCopyKids.com also ensures that your multi-page articles are properly paginated and correctly canonicalized. We put your logo on center-stage where it is easily identifiable. And the most important of all, we provide you with unparalleled content making sure that user interest in your data keeps Google’s interest in your content alive.

By creating content with the correct length, making it informative and useful, and focusing on quality of the writing, you stand a fighting chance to figure in the In-depth Article Search. With more and more brands investing time and energy into content marketing, the competition has gone up several notches and you need to have expert help on hand.

Google New Panda Refresh on 21st December 2012 - Shocked Panda Refresh by Google Before Holiday Season! Top 10 Tips to Recover from Google Panda

Google New Panda Refresh on 21st December 2012

On 21st December 2012, Google official announced the new Panda refresh. This time approximately 1.3% English queries were noticeably affected. Google announced this Panda refresh through Twitter. If you are a follower of Google on Twitter then we believe you have been notified of this update and if you missed this update then you can find all details about this update here.

Here is the Google official announcement on www.twitter.com/Google  regarding the Panda data refresh which was published by Google on the 21st of December 2012. Just before 4 days from Christmas!


Many webmaster around the world were very shocked to see this Panda refresh before the holiday season, because last year Google did not refresh Panda before the holiday season. This year webmasters were thinking that Google would have a new refresh in January 2013, but they surprised everyone by completing it early.

Have You Noticed Change in Traffic or Drop in Ranking After this Panda Refresh?
Many webmasters around the world have started discussing this Panda refresh. Some noticed a small change in their traffic, and some notice huge drop in rankings. You can see people are discussing about this panda refresh here at Webmaster World

Top 10 Tips to Recover from Google Panda

Google always recommends making a high quality website to recover from a Panda refresh and some important points to consider for a high quality website are as follows:

1) Write quality content for your website.
2) Remove duplicate content or duplicate pages from your website.
3) Write user friendly content.
4) Check all spelling or grammar mistakes before publishing your content in the website.
5) Write some user interested articles on your website.
6) Ignore short articles. Be specific and try to provide to-the-point topic and content in your website.
7) Provide faithful content in your website.
8) Ignore keyword stuffing in your website.
9) Make your website clean.
10) Write for users not for search engines.

Hopefully these tips related to recover from the Google Panda update will be useful for your website. If you have any doubts or questions related to these then you can contact us at any time.

Also, if you are a new to the internet & search engine world and do not know how to design a high quality website and high quality content for your website then do not be panic. Just visit www.SEOCopyKids.com,  and find out the SEO Solution for your website by hiring us at very affordable prices.

Google Updates October 2012

Another great recap from OrderDynamics on Google's latest changes.

During September, many businesses saw great fluctuation in their SERP rank. Several changes and updates to the Google Platforms and algorithms explain why, and how they can be used to improve business practices

Google Search
The Panda algorithm underwent three changes in September, the first taking place September 18. Google tweeted that a Panda refresh was rolling out on September 18, and that less than 0.7% of search queries would be affected. 

A much greater change was Panda’s 20th algorithm update on September 28, which Google reported affected 2.4% of search queries. The next day, Google performed what is now being called the EMD Update, targeted at exact-match domain searches. Previously, a website would automatically rank higher if the domain name matched the search query; however Google noted that many exact-match results were not necessarily of very good quality. The algorithm change, which Google asserts is not related to Panda or Penguin as they are actually algorithm filters – not algorithms themselves -  is aimed at better differentiating exact-match domain search results based on the quality of the website. Matt Cutts of Google tweeted that the EMD Update would impact 0.6% of searches, but given the proximity of the Panda and EMD Updates, many are struggling to understand which of the two has actually affected their site.

On the Google Search blog, Google announced the merger of search trend tools Google Insights for Search and Google Trends into the New Google Trends. The merger was aimed at consolidating the two tools as the data rendered for both is based on search behaviour. Google reported that the featured charts and tools are now based on HTML5, so that they can be loaded on mobile devices.

<<Read the full article here: OrderDynamics Google Updates October 2012>>

Google Updates September 2012

Another great post from Canada's leading ecommerce platform provider....

August was a busy month for Google. With updates to Panda, PageRank, Analytics and AdWords, many businesses saw shifts in search engine rank and search results. Here’s what was changed, how it affected businesses, and what these changes mean moving forward.

Google Search & Panda 3.9.1
Google tweeted on August 23 about the Panda 3.9.1 update, stating “Panda data refresh this past Monday. ~1% of queries noticeably affected”.  Effectively, this meant the refresh was deployed on August 20, less than a month after the Panda 3.9 refresh on July 24. Google has not made any additional comments to elaborate on exactly what the refresh was meant to address.

On August 10, Google announced on their Inside Search Blog the implementation of a new ‘signal’ to indicate when copyrighted information is being violated. The signal has been nicknamed in the online community the ‘Emanuel Update’ after Ari Emanuel of William Morris Endeavour asserted earlier this year that Google has the ability to filter copyrighted content from search results, the same way it does with child pornography. Emanuel stated, “stealing is a bad thing, and child pornography is a bad thing”. The new signal sends copyright removal notices to Google when it suspects copyright infringement; the more notifications Google receives regarding any given website, the lower that site will rank in search results. However, this is the most Google can do to websites suspected of copyright violations; they cannot de-index sites that are repeatedly accused of copyright violations unless a copyright holder actually approaches and asks them to. Those de-indexed can submit counter-notices thereafter to petition to be re-indexed. This is the first Google update pertaining to copyright management in two years.

An unannounced change to Google Search Results has also been fueling conversation in the online community: 7-result SERPS. Search Engine Land saw the following results when Googling themselves:

<<Read the full blog at: OrderDynamics September 2012 Google Updates>>

Google Updates August 2012

Our friends at OrderDynamics, Canada's leading ecommerce provider, released this great post about the recent updates to Google. This is part of their monthly series and we will repost most of the article here, for the complete blog, OrderDynamics Google Monthly Updates August 2012.

On July 18, Google officially retired the original version of Google Analytics. While having rolled out the newer version in March 2012, users were able to switch back to the older version for some time before Google slowly began removing the option.  The new Google Analytics brings with it several new features, as well as simpler ways to use veteran features.

Multi-Channel Funnels API
Google implemented an API for their Multi-Channel Funnels feature with great interest to developers. The feature allows users to establish various metrics related to conversion, such as the most common channels and paths through a web site leading to up to sale.  Metric types include Assisted Conversions, Top Path, Path Length, Time Lag, and others. The data collected using Multi-Channel Funnels can be combined with data from other platforms to establish advanced metrics;Google’s Official Analytics blog noted how analytics company Mazeberry Express combined media expenditure with conversion path data to establish Cost per Acquisition and Return on Investment.

Real-Time
Data yielded by Analytics is now real-time, and can provide feedback on exactly what has occurred on a website thus far in a day.

Social Reports
Social Analytics allows users to track how social media activity leads to traffic and conversions to a website. Users can now tell which social networks generate the most traffic and conversions, and how social media users interact with a brand on the social network itself. Google’s Social Reports generates reports such as:

●    Social Visitor Flow
●    Off-Site Activity - Social Data Hub
●    Activity Stream
●    Social Value at a Glance
●    Assisted vs. Last Interaction Analysis
●    Multi-Channel Funnel

Mobile Reports
Mobile Reports will prove to be a game changer, offering extensive information on how consumers interact with mobile devices with respect to a brand’s website and mobile app. Users will now be able to measure the analytics of their mobile app the same way they would a regular website, geo-locate where consumers are when using their app or mobile site, and which mobile platforms work best with the brand’s app and mobile site. The feature is not exclusive to smartphones - it utilizes data from any web-enabled mobile device.

Content Experiments
This feature is not new, but has been made much simpler to use. Previously known as Google Web Optimizer, Content Experiments allows for A/B testing within Google Analytics. Content Experiments asserts that it is an improvement over its predecessor in that statistics are better analyzed by preserving data for 2 weeks before making test results available, and automatically deleting tests that run longer than 3 months. It also automatically diverts test traffic away from low performing test pages to better performing ones to preserve data from being skewed. Content Experiments is also different from Web Optimizer because the testing feature is already within analytics, whereas Web Optimizer required hacks and code implementations to link test pages to Analytics.

Remarketing
Remarketing is a feature of the Google AdWords program that automatically has a brand’s ads follow a consumer after they have visited a site. The Remarketing feature within Analytics generates reports on consumer behaviour on a site to determine their exact preferences, and the data from these reports is then sent to AdWords to allow users to tailor their Remarketing ad campaigns according to exactly what their consumers want. This feature is automatically available to anyone with an existing AdWords account linked to their Analytics.

Google Panda & Penguin
With respect to these Google Algorithms, it has been a notably quiet month. On July 24, Google Tweeted about the Panda 3.9 data refresh. The results of the refresh were low-impact, affecting only 1% of search results over 5-6 days post-refresh. It is important to note that a data refresh is not the same as an algorithm update. This, and having made an uncommon two data refreshes in June which likely rendered last month’s update relatively minor, is likely the cause of only a minimal backlash post-update. As for Penguin, it has been 9 weeks - also uncommon for Google - since the last update, and there has been no news on when to expect the next one.

Affordable SEO for small business websites


Your Expert SEO Copywriting Team

SEOCopyKids is a group of experienced digital marketing professionals ready to help your website rank better in the search engines.   Search marketing is a relatively new form of marketing, and business owners often find it difficult to know how to effectively optimize the content on their websites.  We have created an easy way for you to do this. 

Why is SEO Copywriting Important?

Many website owners do not realize that every page on a website can rank uniquely for a particular search term. So, if your websites has 10 pages, each of those pages should be SEO optimized for the keywords and search phrases that best represent the information on each page.
Thousands of businesses around the world do not properly optimize the content on the pages of their website.  This allows the search engines to decide when to display these pages in their index and what information to show the user. Content optimization starts with effective SEO Copywriting and page configuration of webpage meta data, which is content embedded in HTML code specifically designed to inform the search engines about the information available on that page.

How Does it Work?

SEOCopyKids.com is the first website to offer a point-and-click way for business owners and website operators to optimize every page on their website. Our team of experienced digital markers look at each page and keyword phrases you submit and provide effective SEO content for each page. Within 2 business days you'll receive a page-by-page breakdown of effective SEO copy for all the important HTML meta tags along with other recommendations. Optionally, our team of technical staff can install this content for you.

Submitting Your Website

To submit pages to the SEOCopyKids.com team for expert SEO Copywriting, follow these 3 steps.

1. Enter your website address, for example: http://www.mywebsite.com, and push the "Select Pages" button
2. Select one or more pages from your website and enter the search term phrase or keywords as the foundation of copywriting
3. Enter your information, and press Submit Payment to submit a secure payment via Paypal 

What Do we Deliver?

In about 2 business days, SEOCopyKids.com will email you a document that contains a page-by-page report of the SEO copywriting we've completed. In that report, we will include the existing meta data content on those pages for your records.

For each page we deliver effective SEO copywriting for the following important areas of your pages:

-Page Title
-Meta Description
-Link Title Tag
-Meta Keywords
-Page Name (URL structure)
-H1 and H2 Tags
-Long Tail Keyword Recommendations

See our Sample Report

Need Technical Help?

In the event that you'd like us to perform the technical implementation on your behalf, SEOCopyKids will login to your server and install the SEO copywriting for each page. Please provide server access information in the comments field on the order, or call us to provide us at (855) SEO-COPY (736-2679) after submitting the order.

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