Launching a New Website? Avail Best SEO Services from SEOCopyKids

Launching a new website may mean you are launching a new business, creating an online identity for an existing one or refreshing it. It entails a lot of work on every front like management of human resources; figuring out and handling the economics of your business; production and sourcing of goods and providing services. With so much work that is set to amplify on the launch of a new website, making sure your website is well optimized in all respects is another additional task that involves full attention. It is unlikely and even non-recommended that you take up the onus of dealing with a completely new and unrelated field.

A reliable SEO service provider will give your website an impetus right from the start and is a very good investment. SEO makes sure that your business is searchable and reaches out to potential clients and nothing is more frustrating than waiting for orders or clients to pour in after a year or six months and then decide to hire a reputed SEO service provider. In fact, before you launch the website, you should hire a SEO provider to guide you regarding every aspect of your website from the name to the content and design. Right from the most important keywords to the most effective and user-friendly interface, having an experienced and well-versed SEO company by your side is very important.

SEOCopyKids is your perfect partner in the journey from conceptualizing a website to launching and maintaining it. We start with understanding your products and services and search for and narrow down the best keywords to optimize for. We also make sure that the phrases that we coin with these keywords are semantically oriented to gain maximum benefit. These keywords are added to our bank that will be drawn upon for tags, URLs and content. The focus is on making your website ready for users with short attention spans; every page within easy reach and quick to load. Also, we take care that those who land on a particular page have their queries answered to turn them into regulars. All our content is unique, engaging and well optimized that will have visitors return for more.

Having said all that, SEOCopyKids is swift in launching the website well within stipulated time and that too after testing it for performance. We bring consistency to your website with appropriate and effective design and content that makes it sharable. Easy sharing options are an asset in the online world and we help you achieve it. Every page of your website is an entity in its own right and with us, you can be sure of good search engine rankings for the same. In short, SEOCopyKids is your best one-stop-shop for all your SEO needs.

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5 SEO Tips for Your Mobile Website

A big chunk of website usage and especially ecommerce comes from mobile smartphones. In such a scenario, it is prudent to make sure that you pay attention to the look, feel and working of your mobile website as well. A high-end luxury products website that looks kitschy will not be able to draw the right clientele; and the visitors that it draws may not be looking for such products.

There are five basic rules to follow to keep your mobile website topping the popularity charts –

1. Simplicity Pays - With desktop websites you can get a bit expressive and indulge your need to add design elements and descriptive text, but as a rule of thumb, refrain from going overboard for the mobile website – Keep it Simple. The need is to keep the barrage of information leashed and the design elements minimalistic. Stick to basic information that is absolutely necessary and trim the flab.

2. Ease of Use - Another thing that can benefit a mobile website is that it loads quickly and is easy to navigate. The buttons should have clear markings that are unambiguous. The language used should be such that it should add value to the website and not detract from the products.

3. Product and Brand Balance – It is imperative that the product takes centre stage but at the same time it should not turn generic. Incorporate your logo and brand name into the design so that it is important and becomes an integral part of the products.

4. Remember the Social Media is all pervasive – When you cut the unnecessary items, do not do away with the share and social media options as they are helpful in promoting your brand. In fact, make it easier to use social media components without leaving your website.

5. Redirect and Test – The visitors should automatically be sent to your mobile website when they surf on their mobiles and no better way to figure out if that is being done correctly than to test. Test repeatedly and test for every aspect to reduce chances of error and slow performance and nip them in the bud.

SEOCopyKids understands online business very well and in the field of e-commerce the services provided by us are nothing short of extraordinary. We are adept at making mobile websites that will hook your visitors and turn them to clients. The best of products can also lose their significance for online shoppers due to a poorly constructed website. We make sure that your website it aimed at the end user and matches his needs and aim to simplify, ease, make sharable and access time and again for performance. With our goals based in your interest, SEOCopyKids is your best bet.

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Getting to Know Google’s Hummingbird Search Algorithm & Recognizing its Impact

With SEO service providers and web development companies getting used to updates by Google, a completely new algorithm released after 12 years is a big deal. Aimed to make search results more valid, more precise and prompt, this algorithm is understood to focus not on individual words entered into the search engine but on the semantic meaning of the sentences. It is also an important change introduced to account for the increasing number of voice based queries. The goal is to search for results based on meaning rather than keywords. This will create some ambiguity regarding the source of web traffic with little information regarding keyword statistics. This should enable smaller websites to benefit due to meaningful results that don’t rely on keywords originating based on queries. Another angle is the commercial context of how this will benefit Google in generating more targeted advertising.

For SEO service providers, this algorithm has a few important implications. They need to understand, more than ever before, that success now lies only on identifying and focusing on the niche audience that you need to address for your particular business. Simply refreshing content is not going to be enough, it needs to go viral, be shared and given time to develop a connection with its audience in a way that they recognize its importance. Those who have been into white hat SEO have not been impacted much and in future too those who concentrate on quality content that has audience engagement shall continue to flourish. The need is to shift the focus from being exclusively on keywords to being meaningful and delivering.

SEOCopyKids is a single window solution to all your queries about Hummingbird Algorithm. With our vast experience and amazing grip on the latest tweaks introduced by Google, your website’s optimization will always be in safe hands. Those of you, who are looking for a long term partner to be by your side and ensure success, choose SEOCopyKids. Our content focuses on being interesting, sharable and linkable making it perfect for your blogs and websites. As a testament to our competence, our work has always got due results that benefit our clients.

Google’s Hummingbird Algorithm has not affected our performance and we are dedicated to making sure our services are impeccable even in future. Our success lies in understanding the basic mantra of Google searches – providing relevant answers to search queries and all algorithms and updates centre on making these answers more relevant. By creating content that is unique to the niche in which your business operates and making it likeable and engrossing, we assure you will survive many more Algorithm updates like Hummingbird, unscathed.

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Using Meta Tags for Maximum Effectiveness

Meta tags contain the information that the users look for on a search engine. To use them to your website’s benefit requires knowledge and understanding of its workings. While it is possible for you to learn a few basics, it is best to leave the higher level work to the professionals. While it is widely believed that SEO involves little more than keyword insertions, in terms of Meta tags it could not be farther for the truth. Overusing keywords will only have a negative effect. Also, a premium SEO agency will give you a different and effectual Meta Tag optimization for each page.

SEOCopyKids.com ensures that you get the best Meta Tags for your Web Pages at the most affordable prices. Our highly result oriented Meta Tags will get your web pages due attention. The Title Meta Tag is the most important and is a clear and crisp outline of your web page. It is displayed in search results, making it important from both SEO and also user’s point of view. We don’t stuff it with keywords; we make sure it is interesting and has the relevant keywords too. Following this you need to have a good Description Meta Tag. More descriptive than the Title Tag, it is more important as a description of your site that users get to analyze before clicking on the link than from SEO point of view. Repeating keywords is not required in Meta Tags but placing them at strategic places in text, towards the beginning of the sentence, is definitely a good move. The focus should be on appropriate Meta Tags and not on filling up all space with keywords. Also important is the keyword Meta Tag, Robots Meta Tag and others that you should leave to the experts to tackle.

We at SEOCopyKids are very particular about – not stuffing keywords into Meta Tags, placing them at the correct place for maximum impact and using only original and most effective Tags. We understand the importance of brevity and know how to use words to your best advantage as not every word you write in Meta Tags can be indexed due to database constraints. By creating Unique Meta Tags for each page, we make sure that the relevance of each page increases, raising their chances of figuring in search results. We can be your websites’ savior and provide you effective Meta Tag strategy at surprising prices.

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Serious about SEO? Don’t Overlook Structured Data

SEO deals with putting things in an order that is easily understood by humans as well as the search engine robots and crawlers. It aims to throw up the best results according to context and content. It may be difficult for search engines to go through every word and in the process appropriate information may get skipped. While most SEO providers look at keywords and metadata very seriously, they tend to sideline structured data, forgetting it is an indispensible part of SEO. Every kind of website and webpage benefits from the same. It is the extra and apt information that can be added to the HTML makrup of the website that appears as the rich snippets in SERPs. Structured data can be in the form of Microdata, Microformats and RDFa.

Structured data helps SEO by providing a better user experience by offering more relevant sites in results. To make your site more visible in SERPs, make sure that your data is informative and appropriate. Google’s Markup Helper is a great tool for the same. You can select the tags that you want to select to better describe your website in results and make an impact on the users. This is the language that is amply clear to search engines and enables them to understand your website and place it better in results. But its biggest drawback is the limited information that you can tag.

SEOCopyKids.com is your one stop shop for all your structured data needs. From ratings, author pictures and location to other information, all information can be associated with your websites’ results reaping wondrous rewards for you. The benefits range from increased search engine visibility to increased conversion rates. Our team of well versed experts will take care of the perfect schema for structured data for your website. By making the contents of websites easily understood by users and search engines, you are better in search rankings.

When you search for any keywords in a search engine, the number of links with rich snippets next to them is enough to explain their preference by search engines. Though difficult for the layman, at SEOCopyKids, it is something that we are proficient at. With our HTML experience, we can provide you with varied kinds of rich snippets to suit your websites’ needs. Before launching any changes, we use schema testing tools to ensure that the changes we have made are apt. give your website the advantage of structured data with SEOCopyKids.Com.

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5 Easy tips to make your Website Social Media Friendly

Being visible on the social media platform has becoming increasingly important in the last few years. While initially the focus used to be solely on search engine optimization using keywords and other techniques, social media has evolved to become a very important part of it. The online world now relies on interaction as supported by blogging and social media. To achieve your business goals it is important that you get in touch with your customers directly and personally and there is no better way to do it than the social media. Here are a few tips that will help make your website social media friendly -

Content that engages – You may be a writer of great repute but writing for social media is different from other kinds of writing. It needs to engross the reader and arrest his attention immediately. He may be browsing on his smart-phone and if the content doesn’t catch his fancy right away in the first line itself or the title; he is unlikely to read it when he sees a link on his social media pages.

Be Precise – Know what gets your customers to your site and build pages to highlight and provide for that need. If they are looking for information regarding personalized stationary, give them options for the same and do so in a manner that tells them why you and no one else.

Easy Sharing – Make sure that your content can be shared over a range of platforms and is easy to share. Put the buttons to share at a place where they are easily accessible and also minimize the steps that sharing involves.

Mobile friendly – A lot of social media is accessed over smart phones and it makes sense to be very sure about the compatibility of your website with different browsers. Android, Windows Os, iPhone OS and more should be tested for before launch to avoid problems later.

Interaction is Key – You have built a great website and have social media pages and groups in place; now what? You need to make sure that the pages don’t just exist; they are there for a purpose, interact with your customers to ensure satisfaction. Answer queries, post updates and make it interesting.

Use images – It is simply a very effective tactic to make an impact. Try to use original pictures and ones that are attractive and command a click. Even pictures make a great upload with just a title as it is rightly said that a good, meaningful picture can say a million words. Remember, you main content may not be available on social media websites as it is just a medium to attract visitors to your main website.

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Has your Website been affected by Google Algorithm Updates - 21 August & 4 September ’13?

‘What is the constant need to update the algorithm?’ you ask. Like any other company, Google needs to rake in profits. It does so by using Adwords; its paid keywords that enable you to improve your rankings. When it sticks to a particular algorithm for too long, people understand how to get better ranking without using the Adwords, prompting Google to change it. Also, it does so to enable people to get hold of the most relevant results. So, if your content is original, engaging, relevant and popular, and you website holds value for its users, you don’t have to worry too much.

On August 21 and September 4, 2013, a surge was noticed in the changes to the traffic to various websites. Many websites reported a drop of as much as 80% in their traffic. Is your site also affected? If your ratings have suddenly plummeted around these dates, then yes. Here’s a list of things that could have affected the ratings and ways to control the damage.

• Repeated content penalization – For sites that carry classified ads, shopping portals and similar websites, the content tends to be more or less the same with minor changes in the keywords. This may raise a red flag and cause your ratings to tumble owing to content duplicity.

• Stale Content Penalization – Many a times it has been seen that a website that has seen good ratings over a period of time fails to maintain the ranking owing to lack of freshness of content. Updated content has the advantage of being preferred by Google with newer content getting more importance even within the same website.

• Trusted Names & Brands – Generally established brands and names get more traffic and keep people coming back for content, products and services and thus, continue to rank well.

• New Sites wait to make a mark – New sites are not getting as much importance as the established sites as they need to prove their mettle in a competitive scenario. Meanwhile, keep adding fresh content that is of value to the visitors to ensure better rankings in time.

• Changed Keyword Preference – Many website administrators have noticed that keywords that were working well earlier have tanked but others that were not figuring in the top charts are doing much better. Try to tweak your keywords and see if that makes a difference.

• Page Quality Emphasized – Google has stressed the importance of high quality content from trusted sources time and again. If your page is well created and backed with interesting, original and regularly updated content, you shouldn’t have to worry about updates.

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