5 Essentials Steps for Optimizing Your Website - Basics of SEO by SEOCopyKids

Everyone has heard of SEO and most have an idea that it relates to search engine results but few know how to tackle it successfully. While it is not as difficult as it is made out to be, at least at the very basic level, it does require a certain degree of practice to master. When you create a website or want to optimize an existing website, there are many things that you can do to get better rankings and improve your chances of doing more business online. Here are 5 steps that you should follow to get best rankings for your website -

1. Choose Keyword Rich URL – While most of us would think that a shorter URL would be better for a webpage, the truth is that a longer URL with more keywords lets the users know what it is about and makes your website show up in appropriate search results. Research your keywords well and use them not just in the URL but in the text too, to enable easy optimization.

2. Write, Write and Write some more – Freshly updated content and loads of it make your website more popular. When the content engages your audience, it is the perfect scenario where visitors turn to buyers. Keep the writing current and make sure it is of the finest quality. Have a blog that is associated with your website.

3. Images that say a million words – It is rightfully said that a good image can convey more than words. Make sure your images are apt and the titles that you give to them are meaningful. Keep the resolution such that they load quickly, say 72 dpi.

4. Must link to Social Media – It is absolutely important to link your website to social media pages and for that you need to have all the appropriate plug-ins. Maintain your pages on social sites and keep them dynamic, the content varied and latest and the look-feel similar to that of your website for easy recognition.

5. Create links – It is very important to link to reputed websites as the quality of websites you link to reflect on your rankings. Also the number of good links you have also directly affect your ranks.

Bonus Tip – Format your website content to make it eye-catching. Bold, highlight, italicize, use different fonts and sizes and create a look that is very ‘you’, easily identifiable and unique. Follow these steps to optimize your website and get great results.

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7 SEO New Year's Resolutions for Year 2014

A new year brings with it fresh hopes and is a new beginning. Make it a reason to renew your vows to do the best to improve your website’s rankings. Make a resolution to follow these seven SEO tips that will keep you on track and secure great rankings in SERPs -

1. Content – It has been and will always be the king of all that matters on the internet. Not just anything will do, it has to be relevant, in-depth and interesting. Readers can tell low quality content from good engaging stuff and so can Google’s search engines. Make sure whatever you put on your website adds some value to the reader to get them to come back for more.

2. Website Design – Gone are the days when template based websites were good enough. While some of them might work, it is the time of customisation and it is in your best interest that you get a website that has been specially designed keeping your products, services and clientele in mind.

3. Meta Tags – A very important part of SEO, Meta Tags have of late been said to be redundant but that is not true. They are still important – the Title Tag, Description and Keywords - matter. Don’t just stuff keywords in it for robots; rather make it something that people can relate to and would want to read.

4. Images – Realise how important images can be for proper SEO. Label your images with appropriate names and instead if Image 1 or jpeg 1, label it with some relevant phrase and keywords. Good images also make your pages look better and attract more attention from readers.

5. Social Media – It has become an integral part of SEO without which you cannot hope to have any visibility. Facebook, Twitter, Pinterest, Instagram and others are places where you can get immediate attention in the right circles. Make your content readily sharable and keep it current.

6. Authorship and Publisher Mark-up – Google+ has so much clout that it has to be treated as a separate category. Make sure your content has the advantage of both Authorship and Publisher mark-up, if relevant. Not only does this result in better click-through rate, but also raises ranking due to more traffic.

7. Say No to Shortcuts – It is easier said than done! When you have a website ready to be launched, you are tempted to accept the first offer for SEO that ensures quick results. Beware as this could get you penalised as all quick fixes rely on black-hat techniques and they are best to stay away from. Be patient, consistent and results will follow.

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SEO Services for Small Businesses - Affordable and Best by SEOCopyKids

Small businesses are small only in size, not in aspirations. If you have a business that you wish to see expanding, a proper strategy for SEO is a must. But most start-ups cannot afford to have expensive packages and for them it is important to have someone who is experienced and affordable by their side. Without an adequate online identity, your business is lost in a sea of me-toos. An amazing website may be a first step but is not enough by itself. To succeed, you need ongoing activity to keep the interest going and find place in SERPs. To achieve any decent degree of rankings in search engine rankings, SEO is crucial.

If you want to broaden your prospects beyond the people who already know you and are likely to search for you by name, you need to be in the search results. SEOCopyKids can help you reach there with their competent services that are very reasonably priced. From getting local listing, putting you on maps, building links and attracting business through social media, we help you position yourself online. Without recommending the SEO that we undertake for international brands, we enable you to avail our services, only the ones that you really need, without upsetting your budget. A small business needs more than just an advertisement, with the growing usage of online maps and searches to choose services and products locally, it needs to have its physical address and contact numbers readily available to enhance business. We show you the way and make sure you among the top choices offered by search engines.

SEOCopyKids gives your business the edge online by not just using local listings but also optimizing social media profiles and creating unique content that will get back your visitors for more. While not everyone might think social media is important for local businesses, we feel it is the best way to link with locals and engage them on your pages with updates and content. Even Google+ local listings are a must as they keep you ahead in the race with a little effort maintaining your Google+ circles. Little steps go a long way and we show you the small steps that matter and take you in the right direction.

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Google Authorship Image is not showing in SERP’s; Help!

Google’s head of Webspam, Matt Cutts, said in October 2013 that they intend to cut down on the number of Authorship images by 15% and since the first week of December, there has been a decline in the number of author images appearing in SERPs. Though it had been a planned move, it has left many wondering and clueless as to what they did wrong. There are no straight answers and informed guesses are being put to work to get the earlier success in establishing Authorship images in SERPs back with varying degrees of success. It was introduced to enhance the quality; of articles and authors appearing in SERPs. While certain authors have just lost their Authorship images but have been able to retain their bylines in SERPs, others have lost their bylines as well.

It is of utmost importance that websites and SEO providers take a good look into the Authorship Images being dropped since the December 2013 update. If you have been affected it is important, but even if you have not been dropped, you must give it more than enough thought to ensure you are not next. SEOCopyKids looks into your Authorship issues and makes adequate changes that will tip the scales in the favor of your Authorship image continuing to show in SERPs. The first and most important step regarding the same is to enhance the quality of the website to very, very high quality. Authorship penalties are being meted out not just when an author has low rankings on a page but when the website is not up to the mark.

Leave your worries regarding Authorship to experts like SEOCopyKids. We track all developments in this area and make sure our patrons receive the best services possible. All your efforts at maintaining websites and publishing articles would mean a little less if you fail to get or lose your Authorship images in rankings. Our first step in this context is to raise the quality of content and rankings of websites. Authors who write great articles for websites that rank well regularly and are well connected by links, have by and large been unaffected by loss of this nature. We understand that to make Google’s initiative to improve search results help you in a positive manner, you have to be the result that reflects in SERPs.

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5 Important Social Media Tips for Small Businesses

If there is one thing that your online business can simply not do without, it is social media. It is worth it to put in due effort and give it optimum thought to ensure maximum mileage is gained out of these tools that are at your disposal. Choosing the right company to handle the social media policy of your small business is a make-or-break decision. SEOCopyKids provides premium social media optimization services that give your small business a head start in the big online universe. Here are a few tips that will prove invaluable for your social media campaign -

Develop a Plan of Action – Step back and analyse who the customers of your business are and where are they most likely to be? Narrow down the options from amongst Facebook, Twitter, Instagram, Pinterest and others. Focusing your attentions on the right platform gives you a head start and also conserves your resources while giving best results.

Have a Dedicated Team – Make sure that you have the best people on the team that works on your social media campaign. From the look and feel to the expression, everything has to be in tune with your company’s beliefs. It will help bring uniformity to the content that you share with your customers. Bringing in professionals is the best way to keep ahead of competition. SEOCopyKids offers innovative solutions for your social media campaign.

Involve varied Media – Instead of just posting content, sidestep user ennui by introducing a mix of media. Try a pictograph or a video to attract more attention. Even audio recording offer a break from the monotony of written content. More the variety of media on offer, more will be the number of people you can attract.

Focus and Localise – If you are a small business, it makes sense to focus your attention on the region of your operation. Go vernacular or cater to local tastes to widen your stronghold in the area. By gauging the mood of the local people, you will be able to provide better content that will keep them coming back.

Involve your users – It makes sense to involve the people you cater to in your social media pages by way of comments, competitions, freebies or other ways. Identify people who encourage people to take the desired action and reward them adequately. There is no better way to promote your brand than to have your customers be your brand ambassadors for the sake of their belief in your brand.

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Best SEO Tips for Ecommerce Websites by SEOCopyKids

Ecommerce websites are the most sought after shopping destinations that have revolutionised the way people shop. The boom in online shopping portals has made it hard to establish yourself and survive the tough competition. To survive in the race to get the maximum visitors and turn them into customers, SEO is a very effective factor. SEOCopyKids has a lot of experience dealing with traffic and conversions for ecommerce websites. Here, a few of the best SEO tips for ecommerce websites are being shared to help you stay ahead –

• Easy Navigation – The best products at the most competitive prices will fail to entice the users if the website is not user friendly. Make sure that your ecommerce website offers the flexibility of options to narrow down choices according to price range, colour, size, style and whatever else may be applicable to the product.

• Quick to Load – A website that takes time to load is bound to fall prey to fickle attention spans. However good your digital effects or animation may be, your website might rank in the best designed sites but will surely fail to attract the customers it set out to lure. Make sure it loads promptly for various browsers like safari and chrome and mediums like mobile phones and tabs.

• Optimise for each page – Treat individual pages as landing pages and optimise for the products on that page using very specific keywords. If you try to generalise and optimise each page in the broader context of the website, you may get visitors but the conversion may remain poor.

• Check Repetition – The same product should not pop up for different searches. Sometimes it is unavoidable and then care should be taken to effect robot exclusions. The same product may be reachable through different URLs and is best avoided as it portrays a negative image of the website in front of the users.

• Dealing with out-of-stock or older products – Some of the products that the users reach may not be available any longer or may be from an older collection that has been discontinued. This is a blunder that can be effectively managed by being careful about inventory and categorising it accordingly.

• Product descriptions – The most arresting thing after the product is the product description as the user cannot feel the product up-close but will rely on how it is described to make the final decision.

• Meta Tags – They are still valid and should be given due attention. Making them relevant and appropriate will give the pages an edge. Make them descriptive, engaging and worthy of a click-through.

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Top 7 SEO Copywriting Tips for Getting High Rankings by SEOCopyKids

Copywriting is any writing that is aimed to sell or persuade costumers, mostly for advertising and marketing. Writing copy for SEO is very different as it is specific to the online world where attention is lost in seconds and redirected at the click of a button. SEOCopyKids guides you regarding the top 7 ways to get high ranking through your copywriting.

1. Make the Audience the focus of your writing – Write keeping your audience in mind. You may be a great writer but writing paeans to your product will not get you anywhere. You need to judge what the audience wants to find out more about and deal with the topic in stages. Go through each heading in detail and keep the interest going by taking up relevant sub-heads, one at a time.

2. Be Simple and Clear – Give clear directions regarding the problem or issue that needs to be addressed, the possible solutions and the most appropriate course of action for each situation. Spell out the procedure clearly and in language that is free from jargon.

3. Content above Keywords – Keywords have been over-abused for a very long time. While they are necessary to judge the topic of your writing, it is more important to keep the emphasis on creation of original, interesting, interactive and utilitarian content. Keep the readers coming back for more by giving them value for the time that they spend.

4. Remember to give great headings and page titles – The only way people will find out if your content is good is when they click through to read it. The only way to ensure it is to have great sounding and relatable titles that will catch their attention and stop them from browsing further without stopping to read your content.

5. Don’t chase a Word Count – Don’t be after achieving a fixed word limit. You may be able to get your point across in a few lines or you may need to go on into a few thousand words. Let the word count be dictated by the topic and your knowledge regarding the same. If you have nothing to add to the information that already exists, don’t say it.

6. Call for action – We may not want our work to sound like an advertisement, but we need to remember that we are marketing a product and offering the benefits of products, rather than highlighting features, will be beneficial.

7. Connect to Social Media - The best content can be lost if it is not easily sharable and is not shared over the many social platforms that can transform you from just another name to a Brand that’s a household name. 

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